Megan Fox‘s latest sultry photos are drawing attention as the actress steps into a new role behind the scenes of a subscription-based content platform.
The 40-year-old actress shared a series of revealing photos on Instagram as she launched an exclusive subscription page on Subs.com, a direct-to-fan platform co-founded by OnlyFans co-founder Tim Stokely.
But Fox isn’t simply signing up to share content. She’s also becoming a co-owner of the company.
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In one striking photo, the “Transformers” star emerged from dark water beneath blue lighting, staring directly into the camera with wet hair slicked back and a metallic swimsuit partially visible above the surface.
Another image showed Fox reclining beneath the same dramatic lighting in a metallic two-piece swimsuit.
“A neo-noir erotic thriller,” Fox captioned the Instagram post.
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The actress followed up with another provocative photo shoot, this time posing in pink-and-black lingerie while surrounded by stacks of $100 bills.
In one image, Fox held a handful of cash against her face as though wiping away tears with the money.
“Transmuting evil eye into abundance since 2009,” she captioned the post.
The photos accompanied Fox’s latest business venture, announced Oct. 9 in a press release obtained by Fox News Digital.
According to the announcement, Fox has taken an ownership stake in Subs.com while launching an official page offering exclusive content directly to subscribers.
The platform allows celebrities and other public figures to share exclusive content directly with paying subscribers.
Fox said the arrangement represents an opportunity to take greater control of her public image.
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“Women have spent decades being told that visibility is power while someone else owns the platform, the audience or the image,” Fox said in the announcement. “I’m interested in what happens when women own all three.”
Stokely, who helped launch OnlyFans before co-founding Subs.com, said Fox would play a role in developing the business rather than simply promoting it.
“Megan isn’t simply launching a page on Subs. She has a seat at the table and is helping us build the platform,” he said.
The launch quickly attracted attention online, with several Instagram users claiming they were unable to access Fox’s new page.
“You’ve literally broken the internet—the site isn’t working!” one person commented.
“It’s not working I think yall crashed the page already 🤣🤣🤣,” another wrote.
But the response was far from universally positive.
Some followers questioned why Fox, who has previously spoken about being sexualized in Hollywood, would embrace a subscription-based platform featuring revealing photographs.
“Why are we normalizing the idea that women’s bodies are something people can buy OMG IM SO DISAPPOINTED,” one person wrote.
Another questioned whether the move contradicted Fox’s earlier public comments about objectification.
Others defended the actress and celebrated her new venture.
“Forever girl crush ❤️🔥❤️🔥❤️🔥,” one follower commented.
“Crying allll the way to the bank,” another joked beneath her money-themed photos.
The new images also sparked an unexpected controversy involving Fox’s former fiancé, Machine Gun Kelly.
A fabricated social media post circulated online this week, falsely suggesting that the musician regretted ending his relationship with Fox after seeing her latest photos.
The fake message, shared alongside images of Fox and an older photograph of the former couple, claimed Kelly was devastated by the breakup and blamed himself for losing her.
Kelly, whose real name is Colson Baker, quickly dismissed the supposed confession.
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“That tweet is faker than a pair of t–s,” he wrote on X on Oct. 13.
Fox and Kelly began dating in 2020 after meeting on the set of “Midnight in the Switchgrass” and announced their engagement in January 2022.
The former couple split in late 2024 but welcomed their daughter, Saga Blade, in March 2025.